enticement (n.)

• allure
• allurement
• appeal
• attraction
• attractiveness
• bait
• beguilement
• bewitchery
• bewitchment
• blandishment
• cajolery
• captivation
• charisma
• charm
• coaxing
• come-on
• decoy
• enchantment
• enthrallment
• entrapment
• fascination
• flirtation
• glamour
• inducement
• interest
• invitation
• lure
• magnetism
• persuasion
• seduction
• snare
• tantalization
• temptation
• trap
• wheedling
• winsomeness
• witchery
• wooing