allurement (n.)

• adduction
• adorability
• affinity
• agreeability
• amiability
• appeal
• attraction
• attractiveness
• bait
• blandishment
• cajolery
• call
• capillarity
• charm
• coaxing
• come-on
• decoy
• desirability
• drag
• draw
• engagement
• enlistment
• enticement
• exhortation
• gravitation
• gravity
• hortation
• inducement
• loveliness
• lure
• magnetism
• persuasion
• preaching
• preachment
• pull
• salesmanship
• seduction
• selling
• snare
• solicitation
• suasion
• sweetness
• sympathy
• temptation
• traction
• trap
• tug
• wheedling
• winsomeness