salesmanship (n.)

• advocacy
• allurement
• blandishment
• buildup
• cajolery
• coaxing
• engagement
• enlistment
• exhortation
• flack
• hawking
• hortation
• inducement
• marketing
• merchandising
• peddling
• persuasion
• preaching
• preachment
• promotion
• publicizing
• retailing
• selling
• sellout
• solicitation
• suasion
• wheedling