advocacy (n.)

• abetment
• admonition
• advice
• aegis
• auspices
• backing
• briefing
• buildup
• care
• caution
• caveat
• championship
• character
• charity
• consultation
• council
• counsel
• countenance
• credential
• direction
• encouragement
• exhortation
• expostulation
• favor
• flack
• fosterage
• goodwill
• guidance
• hortation
• idea
• instruction
• interest
• monition
• opinion
• parley
• patronage
• promotion
• proposal
• publicizing
• recommendation
• reference
• remonstrance
• sponsorship
• suggestion
• sympathy
• testimonial
• thought
• tutelage
• voucher
• warning