euphemism (n.)

• affectation
• affectedness
• amelioration
• artfulness
• artifice
• artificiality
• cushioning
• elegance
• euphuism
• exquisiteness
• formalism
• formality
• mannerism
• mitigation
• mollification
• overrefinement
• pedantry
• preciosity
• preciousness
• pretentiousness
• purism
• substitution
• unnaturalness
• vague