euphuism (n.)

• affectation
• affectedness
• artfulness
• artifice
• artificiality
• device
• elegance
• euphemism
• exquisiteness
• figure
• floridity
• flourish
• flower
• formalism
• formality
• image
• imagery
• mannerism
• ornament
• overrefinement
• pedantry
• preciosity
• preciousness
• pretentiousness
• purism
• trope
• unnaturalness