lead on (v.)

• allure
• approach
• bait
• blandish
• cajole
• captain
• coax
• command
• conduct
• control
• coquet
• dally
• decoy
• direct
• draw
• engineer
• ensnare
• entice
• entrap
• flirt
• fool
• govern
• handle
• head
• inveigle
• lead
• lobby
• lure
• magnetize
• manage
• maneuver
• manipulate
• mastermind
• officer
• order
• prescribe
• quarterback
• regulate
• run
• seduce
• skipper
• tempt
• toll
• toy
• wanton
• woo