pretext (n.)
- acting
- affectation
- alibi
- alternative
- appearance
- bluff
- camouflage
- cheating
- choice
- claim
- cloak
- color
- coloring
- cover
- deception
- delusion
- disguise
- dissembling
- dissimulation
- excuse
- explanation
- facade
- face
- fakery
- falsity
- feigning
- feint
- fraud
- front
- gilt
- gloss
- guise
- humbug
- imposture
- loophole
- masquerade
- meretriciousness
- ostentation
- playacting
- plea
- pose
- posing
- posture
- pretend
- pretense
- pretension
- purport
- rationale
- rationalization
- reason
- representation
- right
- ruse
- semblance
- sham
- show
- simulacrum
- simulation
- speciousness
- varnish
- veil