catchword (n.)

• adage
• ana
• analects
• aphorism
• apothegm
• axiom
• back
• bibliography
• byword
• clarion
• cliche
• clue
• colophon
• conscription
• contents
• cry
• cue
• dedication
• device
• dictate
• dictum
• distich
• epigram
• epigraph
• epithet
• errata
• evidence
• exhortation
• expression
• flyleaf
• folio
• foreword
• gnome
• head
• hint
• imprint
• index
• inscription
• intimation
• introduction
• key
• lead
• leaf
• levy
• makeup
• maxim
• mobilization
• moral
• mot
• motto
• muster
• oracle
• page
• phrase
• precept
• preface
• prescript
• proverb
• proverbs
• rally
• recruitment
• recto
• saw
• saying
• scent
• sentence
• shibboleth
• signature
• slogan
• spoor
• subtitle
• suggestion
• sutra
• tail
• teaching
• telltale
• text
• tip-off
• title
• trace
• verse
• verso
• vestige
• watchword
• whiff
• wisdom
• witticism
• word