motto (n.)
- achievement
- adage
- ana
- analects
- annulet
- aphorism
- apophthegm
- apothegm
- argent
- armory
- arms
- axiom
- azure
- bandeau
- banner
- bar
- baton
- bend
- billet
- blazon
- blazonry
- byword
- canton
- caption
- catchword
- chaplet
- charge
- chevron
- chief
- cockatrice
- coronet
- crescent
- crest
- cross
- crown
- cry
- device
- dictate
- dictum
- difference
- distich
- dropline
- eagle
- epigram
- epigraph
- epithet
- ermine
- escutcheon
- expression
- falcon
- fess
- field
- file
- fleur-de-lis
- fret
- fur
- fusil
- garland
- gnome
- griffin
- guide
- hanger
- head
- heading
- headline
- helmet
- impalement
- inscription
- label
- legend
- lion
- lozenge
- mantling
- maxim
- metal
- moral
- mot
- mullet
- or
- oracle
- ordinary
- pale
- pean
- phrase
- precept
- prescript
- principle
- proverb
- proverbs
- quarter
- quartering
- rose
- rubric
- rule
- sable
- saltire
- saw
- saying
- screamer
- scutcheon
- sentence
- shibboleth
- shield
- slogan
- spread
- spreadhead
- streamer
- subhead
- subheading
- subtitle
- superscription
- sutra
- teaching
- text
- tincture
- title
- unicorn
- verse
- vert
- watchword
- wisdom
- witticism
- word
- wreath
- yale