gimmick (n.)

• action
• affair
• angle
• answer
• apparatus
• architectonics
• architecture
• argument
• art
• article
• artifact
• artifice
• atmosphere
• background
• blind
• bluff
• catastrophe
• catch
• characterization
• cheat
• chicanery
• color
• complication
• concern
• conspiracy
• continuity
• contraption
• contrivance
• counterfeit
• countermove
• coup
• craft
• curve
• deceit
• deception
• demarche
• denouement
• design
• development
• device
• dodge
• doodad
• effort
• episode
• expedient
• fable
• fake
• feint
• fetch
• fun
• gadget
• gambit
• game
• gimcrack
• gizmo
• googly
• hickey
• hocus-pocus
• hook
• humbug
• implement
• imposture
• improvisation
• incident
• instrument
• intrigue
• invention
• jest
• jigger
• joker
• juggle
• jugglery
• knavery
• line
• makeshift
• maneuver
• means
• measure
• method
• mood
• motif
• move
• movement
• object
• pass
• peripeteia
• plan
• plot
• ploy
• racket
• recognition
• resort
• resource
• ruse
• scheme
• shake-up
• shift
• slant
• sleight
• snare
• solution
• something
• sport
• step
• stopgap
• story
• stratagem
• strategy
• stroke
• structure
• subject
• subterfuge
• switch
• tactic
• theme
• thing
• thingumabob
• thingumajig
• thingummy
• tone
• tool
• topic
• trap
• trick
• trickery
• trump
• twist
• utensil
• widget
• wile