gimmick (n.)
- action
- affair
- angle
- answer
- apparatus
- architectonics
- architecture
- argument
- art
- article
- artifact
- artifice
- atmosphere
- background
- blind
- bluff
- catastrophe
- catch
- characterization
- cheat
- chicanery
- color
- complication
- concern
- conspiracy
- continuity
- contraption
- contrivance
- counterfeit
- countermove
- coup
- craft
- curve
- deceit
- deception
- demarche
- denouement
- design
- development
- device
- dodge
- doodad
- effort
- episode
- expedient
- fable
- fake
- feint
- fetch
- fun
- gadget
- gambit
- game
- gimcrack
- gizmo
- googly
- hickey
- hocus-pocus
- hook
- humbug
- implement
- imposture
- improvisation
- incident
- instrument
- intrigue
- invention
- jest
- jigger
- joker
- juggle
- jugglery
- knavery
- line
- makeshift
- maneuver
- means
- measure
- method
- mood
- motif
- move
- movement
- object
- pass
- peripeteia
- plan
- plot
- ploy
- racket
- recognition
- resort
- resource
- ruse
- scheme
- shake-up
- shift
- slant
- sleight
- snare
- solution
- something
- sport
- step
- stopgap
- story
- stratagem
- strategy
- stroke
- structure
- subject
- subterfuge
- switch
- tactic
- theme
- thing
- thingumabob
- thingumajig
- thingummy
- tone
- tool
- topic
- trap
- trick
- trickery
- trump
- twist
- utensil
- widget
- wile